Mass Media

I believe that the term “Mass Media” can refer to any mean of communication, (whether it is television, radio or newspaper) that reaches a large audience. In this point of view I look at Mass Media in the same metaphor that Marshall McLuhan did, in that we are in a Global Village. In McLuhan’s time however, this concept would have seemed impossible, but today we cannot deny that we are all gathered and linked by Mass Media. We are all a click, a “send” or a text away from each other, and information can travel as fast as we want it to. It seems as though our Global Village is continually expanding, and it is up to us how far we want technology to evolve, and how much of our trust we want to put into its hands. We are now linked by technology, but will technology tear us apart? It would be easy to think that only good can come of technological advances, however what do we really know about the devices we use everyday? Conversely, we as humans cannot deny that it is clear at this point, that “Mass Media” is bringing individuals closer and closer together and breaking down boarders that used to exist across the globe, across our Global Village.