The advertisement I chose to write about was a Nike/Bauer hockey commercial that features Tampa Bay Lightning Forward Martin St. Louis. The Laval, Quebec native and left-winger stands at 5”9 and only 177 pounds, however he has a Stanley Cup ring, and has over 500 points so far in his career. I thought that this was a very effective advertisement for hockey players everywhere. This commercial does not just appeal to all hockey players who are vertically challenged, but it also applies to all hockey players who have some kind of obstacle in their lives or careers. Being a competitive hockey player myself, I can personally relate to this commercial. From seeing this, it seems to me that Nike/Bauer understands the game of hockey, and knows what it is like to try and play at a high level. To me, this is about as effective as a commercial will get, however it will still not make me want to buy Nike/Bauer products because of it. It may just be how I am, but I am not easily influenced by advertisements such as this. I may tell a friend the next day about the “sick” Nike/Bauer commercial I saw that day, however I think that is where my interest would stay. If anything, the commercial makes me a bigger fan of Martin St. Louis, because he is the one telling his story and Nike/Bauer is the one putting their name on it.
You can find the commercial by visiting
http://www.youtube.com/watch?v=ZhZbH4koWSE&feature=related
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