Tuesday, November 25, 2008

Oh I See What You Did There...Neat.

Alright, I'm going to let you all in on a little secret. This is big. Okay well, you know MacDonald's? Well, it's food is like.. really bad for you! Like it'll straight up make you fat! Oh oh, and Nike? They have sweat shops in different parts of the world. Also, I don't know if anybody else knows this but, SUV's are really bad for the environment, like really bad. Oh, and just so you all know, cigarettes are proven to give you lung cancer and all kinds of other bad stuff, so you probably shouldn't smoke.

If anything I just told you is new to you, please calm down. Pick up the phone and call 911, because you've either drank way too much paint thinner or you've been living under a massive rock for 25 years and therefore should seek therapy.

Culture jamming ladies and gentlemen, is the new whoopee cushion. It's funny the first time and then you wish your 10 year old brother would stop showing you them. Culture jamming is the transforming of existing media or advertisements into parodies that exploit the company's flaws or secrets that they do not want people to know about. But I'll show you some examples so you know what I'm talking about.


Yeah, who knew MacDonald's made you fat?


Oh look what they did here, the Nike symbol is the V for Slavery... clever.


I'll give this one credit because I actually thought it was an add... but wouldn't that make it a terrible culture jam...?


Well this one is just irritating and stupid.


Alright you should get the idea by now. As you can probably see, you have learned nothing new (as you did with my opening paragraph... see what I did... wait for it... yeah you got it). Culture jamming is a very ineffective method of exploited major company faults. It's as if these people think that they are going to take down MacDonald's or Apple, just because you made the point that and iPod is expensive. Yeah no guff it's expensive, but guess what? People still buy it likes it's oxygen.
I could say something about how it is difficult for us to be influenced by popular culture, or how maybe we are being influenced by subliminal messages, but the truth when it comes to culture jamming is simply that it's terrible. These fake adds are made by people to try and make a major company look bad by telling the public what the public already knows, or doesn't care enough about to change their lifestyle. The only culture jamming (and it really isn't culture jamming, ha...) that is effective is political campaigns that attack the opposition, and this is simply because they are telling the public things that the public cares about. For the people who live on culture jamming to show their World of Warfcraft buddies, i say "Jam Off".

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